The Dark Side of Scrolling: How It Affects Your Brain and Leads to 'Brain Rot'. 1. **Dopamine Overload**: Scrolling activates the brain’s reward system, releasing dopamine, the feel-good chemical. Each new post gives a small hit, making it hard to stop. Over time, this can lead to addictive behavior, where your brain craves constant stimulation. 2. **Decreased Attention Span**: The rapid consumption of short, bite-sized content fragments your attention span. Your brain gets used to shifting focus quickly, making it harder to concentrate on deeper tasks like reading or problem-solving. 3. **Mental Fatigue**: The overload of information leaves your brain exhausted, leading to decision fatigue, anxiety, and difficulty processing information. 4. **Reduced Memory Retention**: Constantly bombarding your brain with new, often irrelevant content prevents it from properly encoding memories, making it hard to retain important information.
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