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What are your thoughts on opening a recruitment consultancy with a unique selling proposition (USP) focused on offering competitive rates, rather than the standard 8.33% fee? By differentiating ourselves through more attractive pricing, we aim to a

Hello Everyone, This is for idea validation and strategy suggestions: We are selling customised personal touch homemade ch We specialize in customized, homemade chocolate gift packs, offering a personal touch for special occasions. Since 2020, our

Today I will be writing about the Product Development Lifecycle There are 5 stages of the Product Development Lifecyle: 1) Development 2) Introduction 3) Growth 4) Maturity 5) Decline Development: Earlier, it was considered that development only in

How Zomato cracked the menu score? In the competitive food delivery world, Zomato has introduced a game-changing feature. Their Menu Score offers valuable insights that help restaurant partners optimise their menus. This tool is revolutionising how r

Consumer’s Preference for LG Air Conditioners in India 🚀 1. Key Drivers of Preference : -Energy Efficiency : Consumers prioritize 5-star ratings for cost savings. -Innovative Features : Dual Inverter, AI Smart Control = premium appeal. -After-Sales

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

⭐️ Brand Logo A logo is very important for a business. People can recognize an image/picture very quickly. And a logo is a picture/image which contains your brand name.  ⭐️Strategy:  1. Hire a professional graphic designer to create your logo.  2.

Safeguard Your Brand: Proactive Strategies for Trademark Enforcement. As an IP attorney, I've seen the power of proactive trademark enforcement. Here's how to protect your brand: ●Monitor your mark across platforms. ●Utilize USPTO resources to trac

KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫 At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with

Day 2 of knowing a business strategy which helps to grow the business in the market. • Offer discounts Companies often offer discounts to encourage customers to make larger purchases. Here are some examples of discounts and special deals they may of