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The 9 Point Business Circuit is a comprehensive framework for analyzing any business within its industry. It covers key aspects such as value proposition, business model, industry trends, competitive positioning and growth potential, helping entrepr

In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Add

People looking for market research, however, budget is a major constraint for everyone across the globe because small companies can't have huge budget and big companies don't give chance to small companies. However, founders forget that, without any

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

"Why Should Startups Care About Costly Second-Hand Apparel?" The fashion industry is evolving, and so is consumer behavior. Startups have a golden opportunity to tap into the growing demand for second-hand apparel. 1. Sustainability Matters: Secon

"My product is currently in the development stage. I’m looking to understand the most effective ways to attract early customers and build strong market visibility — even before launch. What are some proven strategies for crafting a compelling marketi

Hey Everyone 🔥 (Need Suggestion & Ideas) We're launching a brand of authentic Indian snacks named "Snack & Stories" focusing on traditional items like Mitha & Salty Nimki, Chakli, and Bhujia and many more. We've successfully conducted a pilot tes

The market size for Classmate notebooks in India is approximately ₹1,500 crore, representing a 25% market share of the total notebook market, which is valued at around ₹6,000 crore. The organized notebook market itself is estimated to be about ₹4,000