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In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Add

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

"Why Should Startups Care About Costly Second-Hand Apparel?" The fashion industry is evolving, and so is consumer behavior. Startups have a golden opportunity to tap into the growing demand for second-hand apparel. 1. Sustainability Matters: Secon

Hey Everyone 🔥 (Need Suggestion & Ideas) We're launching a brand of authentic Indian snacks named "Snack & Stories" focusing on traditional items like Mitha & Salty Nimki, Chakli, and Bhujia and many more. We've successfully conducted a pilot tes

The market size for Classmate notebooks in India is approximately ₹1,500 crore, representing a 25% market share of the total notebook market, which is valued at around ₹6,000 crore. The organized notebook market itself is estimated to be about ₹4,000

Usefull tools for startups: Tool for market research: Statista: Market Research at Your Fingertips Statista is a website offering market research and data on over 1 million topics across 170+ industries. It provides statistics, charts, and reports

Maruti vs. Hyundai: Small Car Showdown 🚗 1. Market Presence : Maruti: Dominates with 50%+ market share (e.g., Swift, Baleno). Hyundai: Strong contender with premium appeal (e.g., i20, Grand i10). 2. Price & Value : Maruti: Affordable, budget-frie

📖 DAILY BOOK SUMMARIES 📖 🚀 15 Lessons From 👉 🔥 Kotler On Marketing 🔥 ✨ By KOTLER On Marketing ✨ 1. Marketing as a Core Business Function • Marketing is not just a departmental activity but a central function for business success. It i