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Positioning Positioning defines how a brand is perceived in the minds of customers. Key strategies: 1. Product-Based Positioning: Highlighting the unique features or qualities of the product. 2. Price-Based Positioning: Emphasizing affordability o

Koo's Fall: Twitter's Indian Challenger Bows Out India's homegrown Twitter rival, Koo, is shutting down. Let's unpack its journey: The Rise: → 9M+ monthly active users → $285.5M valuation → Multilingual appeal The Fall: 1. Funding Drought • Add

Transforming Your Brand Into a Symbol Through Positioning To make your brand a symbol of trust, value, or excellence, positioning is key. This involves defining your market, differentiating yourself, and articulating your unique place through a Posi

Hey Everyone 🔥 (Need Suggestion & Ideas) We're launching a brand of authentic Indian snacks named "Snack & Stories" focusing on traditional items like Mitha & Salty Nimki, Chakli, and Bhujia and many more. We've successfully conducted a pilot tes

The market size for Classmate notebooks in India is approximately ₹1,500 crore, representing a 25% market share of the total notebook market, which is valued at around ₹6,000 crore. The organized notebook market itself is estimated to be about ₹4,000

Usefull tools for startups: Tool for market research: Statista: Market Research at Your Fingertips Statista is a website offering market research and data on over 1 million topics across 170+ industries. It provides statistics, charts, and reports

📖 DAILY BOOK SUMMARIES 📖 🚀 20 Lessons from 👉 🔥 Competitive Advantage 🔥 ✨ By Michael E. Porter ✨ 1. Definition: Competitive advantage is achieved when a company can create more value for its customers than its competitors. 2. Types of Co

📖 DAILY BOOK SUMMARIES 📖 🚀 15 Lessons From 👉 🔥 Kotler On Marketing 🔥 ✨ By KOTLER On Marketing ✨ 1. Marketing as a Core Business Function • Marketing is not just a departmental activity but a central function for business success. It i

Here is a list of criteria that a startup should fit to be successful: 1. *Unique Value Proposition*: A clear, innovative solution to a real problem. 2. *Strong Team*: Experienced, passionate, and dedicated founders and employees. 3. *Market Deman

**Company Name:** Tadpole **Industry:** Clothing Manufacturing **Business Model:** Tadpole focuses on designing, manufacturing, and distributing high-quality, eco-friendly apparel. Our product line includes a variety of styles, catering to both men