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In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Twitter's Controversial Recipe for User Engagement: A Case Study 1. Free Speech Focus • Less stringent content moderation • Attracts users seeking unrestricted expression 2. Real-Time Conversations • Platform for immediate reactions to eve

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

Several Indian-made apps have achieved global success, showcasing the country's growing tech prowess: 1. Chingari: A video-sharing app that serves as an alternative to TikTok, with over 170 million downloads and 40 million active users. 2. Zomato

How India's home grown Twitter rival Koo failed even after having 2.1 million (2100000+) daily active users and 10 million+ monthly users!⬇️ ➡️Developed by Aprameya Radhakrishna and Mayank Bidawatka, Koo was an alternative application to the widely-

Top 10 Metrics for Startups 👉 Customer Acquisition Cost (CAC): How much does it cost you to gain a customer? 👉 Lifetime Value (LTV): The total worth of a customer over their entire relationship with your business. 👉 Burn Rate: How quickly are y

Zerodha’s Marketing Masterclass: Growth Without Ads Zerodha’s success stems from anti-traditional marketing strategies focused on trust, education, and community 1.Zero Ad Spend:Avoided paid ads entirely. Grew organically via word-of-mouth fueled b

👉 Follow || 🔖 Bookmark || 💭 Comment down your thoughts ||---------- . How Telegram Became a Billion-Dollar Company with Just 120 Employees? 📈🤯 Telegram's success story is incredible! Here are key lessons we can learn from them: Focus on User P

The Rise and fall of India's First Crypto Unicorn: A Case Study on CoinDCX :) This case study highlights how government regulations can significantly disrupt a business overnight, yet strategic adaptation can help a company survive . The Turning

Saturday Startup Trivia: YikYak - The hyperlocal Twitter. Yik Yak was an anonymous social media platform that allowed users to post messages in a text-based format within a five-mile radius. The app was founded in 2013 by Tyler Droll and Brooks Buff