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In today’s competitive world, brand positioning isn’t optional—it’s essential. here’s a breakdown of the five core brand positioning strategies that drive success: Attribute-Based Positioning Focus on a key feature of your product or service. Think

Twitter's Controversial Recipe for User Engagement: A Case Study 1. Free Speech Focus • Less stringent content moderation • Attracts users seeking unrestricted expression 2. Real-Time Conversations • Platform for immediate reactions to eve

“2 million daily active users to Failure” Billions to Bankruptcy #11 Koo was founded in 2020 by Aprameya Radhakrishna and Mayank Bidawatka as a microblogging platform for Indians in multiple languages.Initially experienced a rapid rise due to its p

Several Indian-made apps have achieved global success, showcasing the country's growing tech prowess: 1. Chingari: A video-sharing app that serves as an alternative to TikTok, with over 170 million downloads and 40 million active users. 2. Zomato

Zerodha’s Marketing Masterclass: Growth Without Ads Zerodha’s success stems from anti-traditional marketing strategies focused on trust, education, and community 1.Zero Ad Spend:Avoided paid ads entirely. Grew organically via word-of-mouth fueled b

Thinking about Y Combinator? Here’s the ultra-short cheat-sheet: 4 chances a year: YC now runs Winter, Spring, Summer & Fall batches—so there’s always an application window coming up. $500 k standard deal: $125 k for 7 % (post-money SAFE) plus $37

𝗛𝗼𝘄 𝗶𝘀 𝗧𝗼𝗽𝗺𝗮𝘁𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗡𝗼. 𝟭 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗳𝗼𝗿 𝟭:𝟭 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀? Topmate enables professionals to monetize their expertise by facilitating personalized interactions with their audience. Users can m

👉 Follow || 🔖 Bookmark || 💭 Comment down your thoughts ||---------- . How Telegram Became a Billion-Dollar Company with Just 120 Employees? 📈🤯 Telegram's success story is incredible! Here are key lessons we can learn from them: Focus on User P

The Rise and fall of India's First Crypto Unicorn: A Case Study on CoinDCX :) This case study highlights how government regulations can significantly disrupt a business overnight, yet strategic adaptation can help a company survive . The Turning

Blinkit is back on top. It's now the leader both in terms of Monthly and Daily active users in the quick commerce space, ahead of Zepto. But, why is this happening? Well, Zepto has shifted from its aggressive growth strategy to a more conservative