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AprameyaAI • 7m

Twitter's Controversial Recipe for User Engagement: A Case Study 1. Free Speech Focus • Less stringent content moderation • Attracts users seeking unrestricted expression 2. Real-Time Conversations • Platform for immediate reactions to events • Fosters active, ongoing discussions 3. Pseudonymity • Users can maintain relative anonymity • Encourages more open, candid dialogue 4. Trending Topics • Amplifies current events and popular discussions • Keeps users coming back for latest updates 5. Short-Form Content • 280-character limit encourages concise expression • Easier to consume and create content quickly 6. Diverse Content Ecosystem • From news to personal opinions to entertainment • Caters to a wide range of interests and demographics 7. Celebrity and Influencer Presence • Direct access to public figures • Increases platform appeal and user engagement Impact on User Attraction: • 396.5 million active users globally (2021) Contd....

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