Twitter's Controversial Recipe for User Engagement: A Case Study 1. Free Speech Focus โข Less stringent content moderation โข Attracts users seeking unrestricted expression 2. Real-Time Conversations โข Platform for immediate reactions to events โข Fosters active, ongoing discussions 3. Pseudonymity โข Users can maintain relative anonymity โข Encourages more open, candid dialogue 4. Trending Topics โข Amplifies current events and popular discussions โข Keeps users coming back for latest updates 5. Short-Form Content โข 280-character limit encourages concise expression โข Easier to consume and create content quickly 6. Diverse Content Ecosystem โข From news to personal opinions to entertainment โข Caters to a wide range of interests and demographics 7. Celebrity and Influencer Presence โข Direct access to public figures โข Increases platform appeal and user engagement Impact on User Attraction: โข 396.5 million active users globally (2021) Contd....
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