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“Loss Aversion: The Psychology Behind Why We Buy” Loss aversion is a psychological principle from behavioral economics that says people feel the pain of loss twice as strongly as the pleasure of a gain. Smart businesses use this by framing offers in

What are the tools a startup can use to increase operational efficiency?

Great marketing is 80% psychology, 10% storytelling, 10% execution. And you get good at psychology by: -Watching what people click -Listening to why they buy -And shutting up when they talk That’s your playbook, as a marketer and a founder.

Someone suggest me some really good books to read ( avoid generic suggestions, you know which ones they are). My fields of interests are business, psychology, anthropology, evolutionary biology/psychology, finance, astronomy, history.

Behavioral Finance examines how emotions and biases affect financial decisions, leading to irrational behavior. Unlike traditional finance, it acknowledges that people often make decisions influenced by psychology. Key points include: 1. Loss Avers

5 brands using fear marketing strategies Ref.-https://medial.app/post/678e66b03b7d36059c8b780a Fear sells. Brands that understand human psychology use fear marketing to trigger urgency, FOMO, or loss aversion. Here are five brands doing it brillian

“Loss Leader Pricing: Winning Customers by Losing Money (Strategically)” “Loss Leader Pricing.” This strategy involves selling a product or service at a price that is intentionally below cost to attract customers. The goal isn’t to profit from the i