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Vishu Bheda

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Medial • 8m

Duolingo is the greatest education company in the world. Not because they've had 800 MILLION downloads or make $500M in revenue per year. But because they've cracked the secret Gen Z Attention Code. Every founder should learn & apply their tricks : In 2024, Duolingo isn't just an app. It's a cultural phenomenon. But 12 years ago? It was just a crazy idea from a professor who wanted to help people like him. Luis von Ahn had a radical idea: Make premium language education available to everyone. For free. Over the next decade, Duolingo would perfect 3 marketing techniques so powerful that other companies still can't compete: 1. The Streak System Duolingo created the most addictive education tool ever made. 2. The "Unhinged" Mascot Strategy Their owl mascot started appearing in viral TikToks, "stalking" users who missed lessons. 3. Data-Driven Psychology Duolingo runs over 100 A/B tests simultaneously. Their personalized notification system boosted retention by 15%.

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