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Medial • 8m
Duolingo is the greatest education company in the world. Not because they've had 800 MILLION downloads or make $500M in revenue per year. But because they've cracked the secret Gen Z Attention Code. Every founder should learn & apply their tricks : In 2024, Duolingo isn't just an app. It's a cultural phenomenon. But 12 years ago? It was just a crazy idea from a professor who wanted to help people like him. Luis von Ahn had a radical idea: Make premium language education available to everyone. For free. Over the next decade, Duolingo would perfect 3 marketing techniques so powerful that other companies still can't compete: 1. The Streak System Duolingo created the most addictive education tool ever made. 2. The "Unhinged" Mascot Strategy Their owl mascot started appearing in viral TikToks, "stalking" users who missed lessons. 3. Data-Driven Psychology Duolingo runs over 100 A/B tests simultaneously. Their personalized notification system boosted retention by 15%.
Thatmoonemojiguy 🌝 • 2m
Duolingo: Turning Learning into a Global Game 🦉🌝 Launched in 2011 by Luis von Ahn and Severin Hacker, Duolingo set out to make language learning free, fun, and accessible to all. By gamifying lessons with streaks, XP, and levels, it transformed ed
See MoreUnfiltered and real ... • 4m
> be Duolingo > post tweet saying your mascot died > mention Dua Lipa at the end (they sound similar) > get 69M views on statement > get a Dua Lipa quote-tweet > big brands like Netflix and Halo quote-tweet > search interest hits all-time high > post
See MoreAssembling great peo... • 12m
In India, students blaming education system with the name of "INDIAN EDUCATION SYSTEM". but wait, Is this really "INDIAN". It's a British. If our own education system will be implemented then we might not see the problems which we seeing today. The r
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