Back
Ronak Patel
Here you go! • 3m
They killed it, their cuddly little mascot and then their stock crashed. It was just last month the language app duolingo did something completely insane they killed off duo - their green owl mascot, they posted a cctv footage of tesla cyber truck hitting duo and killing it. Why would a company murder their beloved mascot? Duo wasn't just a mascot it has been for long a digital companion virtual family member, its death struck an emotional chord. The internet exploded 31 million views on just the death announcement. Pop star Dua Lipa tweeted - Till death duo apart. Netflix and assassin creeds also posted tributes, memes spread like wildfire Then came the bad news duolingo stock immediately plummeted investors panicked. What happened next shocked everyone. In the following weeks Duolingo shares skyrocketed adding $2 Billion to their market cap. So what marketing lesson we learn in this age of online marketing, from this viral sensation. Emotional connections are most important people genuinely mourned a cartoon owl. The unexpected grabs the attention, no one saw this coming. Absurdity plus humor is equal to shareability. A mascot hit by a cybertruck. Pure internet gold. Cultural relevance matters, this tapped into the meme culture so perfectly. Sometime short term panic leads to long term gains. The biggest lesson Taking calculated risk can transform your brand overnight. The question for you is - if you had brand mascot would you have had the courage to kill it? Give me the answer in replies below and do share this little one with your friends.
Replies (6)
More like this
Recommendations from Medial
Siddharth K Nair
Thatmoonemojiguy 🌝 • 2m
Duolingo: Turning Learning into a Global Game 🦉🌝 Launched in 2011 by Luis von Ahn and Severin Hacker, Duolingo set out to make language learning free, fun, and accessible to all. By gamifying lessons with streaks, XP, and levels, it transformed ed
See More
Rohith R
I help businesses to... • 4m
Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times. Here is the short overview of what's the campaign is about, Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged
See More
The next billionaire
Unfiltered and real ... • 4m
> be Duolingo > post tweet saying your mascot died > mention Dua Lipa at the end (they sound similar) > get 69M views on statement > get a Dua Lipa quote-tweet > big brands like Netflix and Halo quote-tweet > search interest hits all-time high > post
See More
SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy — 16 “ Brand Cartoon/ Mascot costume marketing ” So guys we all know mascot characters establish an emotional connection with your audience that other forms of advertising cannot and also costume marketing is a creative
See More
Dr Bappa Dittya Saha
We're gonna extinct ... • 1y
Treat people with kindness during their emotional burst!🤗 It sticks straight into their cortex escaping through hypothalamus with the help of Amygdala! Customer are always at the highest of the specific emotional state when they meet u! Be kind,
See More
Download the medial app to read full posts, comements and news.