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Havish Gupta

Stealth • 6m

How a single metric of data saved Duolingo? Back in 2015, Duolingo was struggling to keep users active. The data analysis team divided users into categories such as New User, Current User, Not Active Since a Week, etc and analysed each of them separately. By data analysis, they realized that users who received daily reminders were significantly more likely to return and continue their lessons. Duolingo implemented this and sent users daily reminders. They used A/B testing to optimize the timing and frequency of these reminders. Additionally, they added Streak feature in 2013, which was a great success in keeping users active. This incident shows how important data is for your business if you use it in the right way. Read a book called "Measure what Matters" to learn more. Did you ever used Duolingo?

5 replies8 likes
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Abhay Pathak

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How many daily active users on medial ????

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Love to know monthly and daily active users of Medial app.

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Sudarshan Mozar

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Medial is good app but the app owner should focus on 1. how to increase active users rather than increase in new users. 2.Make the conversation criteria somehow different rather than 50% completion of profile. 3.Make phsychology behind colours to inc

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Vighnesh

Stealth • 14d

How many active users are there in Medial? from namma Bengaluru.

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Venkat

Stealth • 4m

We know user behaviour is quickly changing everyday. On any app, is the previous data generated by users or the trends that they followed relevant for the future?

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