Duolingo is the greatest education company in the world.
Not because they've had 800 MILLION downloads or make $500M in revenue per year.
But because they've cracked the secret Gen Z Attention Code.
Every founder should learn & apply their tricks
See More
Anonymous 7
Hey I am on Medial âąÂ 6m
That owl mascot is brilliant. It's funny how it became a meme and a reminder for users to keep up with their lessons
Duolingo: Turning Learning into a Global Game đŠđ
Launched in 2011 by Luis von Ahn and Severin Hacker, Duolingo set out to make language learning free, fun, and accessible to all. By gamifying lessons with streaks, XP, and levels, it transformed ed
have a startup idea for a restaurant and cafe. The name of the startup is MEME. Our menu will be on top of the viral meme. Just like the viral meme which is trending on Instagram, it will be quite funny. I think this idea can work. Plz comment.
Duolingo's 'Death of the Owl' Campaign is the most riskiest campaign in recent times.
Here is the short overview of what's the campaign is about,
Duolingo announced that their OWL mascot is hitted to d*ad by a tesla cyber truck. So they encouraged
They killed it, their cuddly little mascot and then their stock crashed.
It was just last month the language app duolingo did something completely insane they killed off duo - their green owl mascot, they posted a cctv footage of tesla cyber truck h
Viral Marketing Strategy â 16
â Brand Cartoon/ Mascot costume marketing â
So guys we all know mascot characters establish an emotional connection with your audience that other forms of advertising cannot and also costume marketing is a creative
đ”Just a Gentle Reminder to those who are seeing this â€ïžđ
đIf you don't follow me, your startup might end up like a Windows 95 computer in a world of MacBooks - outdated, slow, and struggling to keep up with the competition !!!!!!!
3 replies5 likes
Vishu Bheda
 âąÂ
Medial âąÂ 6m
Duolingo is the greatest education company in the world.
Not because they've had 800 MILLION downloads or make $500M in revenue per year.
But because they've cracked the secret Gen Z Attention Code.
Every founder should learn & apply their tricks
> be Duolingo
> post tweet saying your mascot died
> mention Dua Lipa at the end (they sound similar)
> get 69M views on statement
> get a Dua Lipa quote-tweet
> big brands like Netflix and Halo quote-tweet
> search interest hits all-time high
> post
đExpectation: "I'll launch my startup and get 1000 users in a week!"
đReality: "Convincing my friends to sign up so I donât feel like Iâm talking to myself đ "
"Every founder has been here! Share a funny startup struggle youâve facedâletâs laugh
