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Using data so effectively with A/B testing shows how important it is for companies to understand their audience and keep improving their product
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The Importance of A/B Testing in Digital Marketing? A/B testing is a key method in digital marketing that helps businesses make data-driven decisions to optimize their campaigns. It involves comparing two versions of a marketing element (like an ema
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“Test. Learn. Win: How A/B Testing Sharpens Every Marketing Move” A/B testing is a digital marketer’s secret weapon to find what truly works. You show two versions (A and B) of an ad, landing page, or email—each with one small difference, like a hea
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Most people had never heard of Astronomer until a Coldplay concert changed that. Despite quietly powering 80,000+ companies including giants like Apple, Netflix, Stripe, Paytm, Swiggy, and Bloomberg — Astronomer stayed under the radar. That is, un
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Trying to understand your customer data is very important for your business. It actually sends you signs “what you should work on for improvements” and “what’s lacking in our business that needs significant improvemnt” Understand your data like a sto
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