Back

Vishu Bheda

ย โ€ขย 

Medialย โ€ขย 11m

This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business : Mike's career began in the world of advertising: โ€ข Led creative projects for major brands like Netflix โ€ข Became a creative director at VaynerMedia (Gary Vee's company) But Mike had bigger dreams... In 2019, Mike took the plunge and founded Liquid Death. His mission? "Murder Your Thirst" and make water cool. Lesson #1: Validate your idea before going all-in. He created a Facebook ad for $2,500 โ€” with no actual product to sell. Lesson #2: Break industry norms to stand out. It's in their DNA: "Marketing is an attention game. You either pay for it or create it." Lesson #3: Align with your audience's values Liquid Death's commitment to sustainability resonates with eco-conscious consumers. Lastly: Make every marketing dollar count.

18 Replies
9
24
Replies (18)

More like this

Recommendations from Medial

Image Description
Image Description

Kritarth Mittal โ€ข Soshals

Founder, Soshals | C...ย โ€ขย 1y

Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death

See More
8 Replies
12
32
Image Description
Image Description

TREND talks

History always repea...ย โ€ขย 8m

๐Ÿ˜จ Vape + vibrator = the weirdest gadget of the year ๐Ÿ˜… A "two-in-one" device has appeared on Chinese marketplaces โ€“ in the rubber casing of an adult toy, thereโ€™s a full-fledged vape with a liquid reservoir. Price: only $37. ๐Ÿค”๐Ÿ’ธ Ladies, takin

See More
3 Replies
17
Image Description
Image Description

LIKHITH

"You never know"ย โ€ขย 1y

Welcome to BUSINESS STORIES ! EP-3 (Liquid death๐Ÿ’€ case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst โ– Origin storyโ–  Founder Mike Cessario observed people at a music concert drinki

See More
20 Replies
4
20

Nandha Reddy

Cyber Security | Blo...ย โ€ขย 4m

โ€œHard work builds character, but smart systems build wealth.โ€ Meet Mikeโ€”a NYC cab driver stuck in a cycle of long hours and little reward for 15 years. Things hit rock bottom when a bad investment buried him in $50,000 debt. One day, a hotel guest

See More
Reply
10

Saswata Kumar Dash

Buidling FedUp| AI R...ย โ€ขย 1m

This Week in Tech Changed EVERYTHING! Did you catch this INSANE ride in AI & tech? ๐Ÿš€ Grok 4 just crushed ChatGPT & Google Gemini iPhone 17 Pro โ€œliquid glassโ€ leak is blowing up 360 million Indians get FREE Perplexity Pro & Gemini Pro INTENSE layoffs

See More
Reply
2

Himanshu Dodani

Start now what you j...ย โ€ขย 1m

๐Ÿš€ AI Creates Ads in 60 Seconds! ๐ŸŽจโšก A Berlin startup just unveiled an AI that designs entire ad campaignsโ€”including visuals, slogans, and targetingโ€”in under a minute. Marketers report itโ€™s slashing creative timelines from weeks to mere minutes. Wh

See More
Reply
1
Image Description
Image Description

Inactive

AprameyaAIย โ€ขย 1y

In 2010, Instagram was just getting started. Two guys, Kevin Systrom and Mike Krieger, had built an app that allowed users to post filtered photos. Simple idea, right? Within two years, it had exploded in popularity, reaching 100 million users by 20

See More
6 Replies
1
12

Inactive

AprameyaAIย โ€ขย 1y

How can a single hammer tap be worth $1 million? I'm about to share a mind-blowing story that'll make you rethink the value of expertise. ๐Ÿ‘€ Here's the riveting tale: โ†’ A massive cargo ship breaks down, costing $200,000 per day in losses โ†’ Multip

See More
Reply
6

Inactive

AprameyaAIย โ€ขย 1y

๐Ÿ‘‰ Spilled Coffee: Practicing your quick-clean skills. ๐Ÿ’€ ๐Ÿ‘‰ Wrong Email: Building resilience, one cringe at a time. ๐Ÿ‘‰ Lost Keys: Daily reminder that you're human. ๐Ÿ‘‰ Burnt Toast: A lesson in paying attentionโ€”or getting a new toaster. ๐Ÿ‘‰ Missed

See More
Reply
5

Nimesh Pinnamaneni

ย โ€ขย 

Helixworks Technologiesย โ€ขย 6m

๐Ÿ’ฅ A VC turned $6.4m into $1.3b in 5 yrs โ€” thereโ€™s a lesson here for founders๐Ÿ’ฅ Cyberstarts just turned a $6.4M seed investment in Wiz into $1.3 BILLION after Googleโ€™s $32B acquisitionโ€”a mind-blowing 222x return in just 5 years! ๐Ÿš€๐Ÿ”ฅ This is why VC

See More
Reply
6
8

Download the medial app to read full posts, comements and news.