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This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business : Mike's career began in the world of advertising: โข Led creative projects for major brands like Netflix โข Became a creative director at VaynerMedia (Gary Vee's company) But Mike had bigger dreams... In 2019, Mike took the plunge and founded Liquid Death. His mission? "Murder Your Thirst" and make water cool. Lesson #1: Validate your idea before going all-in. He created a Facebook ad for $2,500 โ with no actual product to sell. Lesson #2: Break industry norms to stand out. It's in their DNA: "Marketing is an attention game. You either pay for it or create it." Lesson #3: Align with your audience's values Liquid Death's commitment to sustainability resonates with eco-conscious consumers. Lastly: Make every marketing dollar count.


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Welcome to BUSINESS STORIES ! EP-3 (Liquid death๐ case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst โ Origin storyโ Founder Mike Cessario observed people at a music concert drinki
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