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Medialย โขย 11m
This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business : Mike's career began in the world of advertising: โข Led creative projects for major brands like Netflix โข Became a creative director at VaynerMedia (Gary Vee's company) But Mike had bigger dreams... In 2019, Mike took the plunge and founded Liquid Death. His mission? "Murder Your Thirst" and make water cool. Lesson #1: Validate your idea before going all-in. He created a Facebook ad for $2,500 โ with no actual product to sell. Lesson #2: Break industry norms to stand out. It's in their DNA: "Marketing is an attention game. You either pay for it or create it." Lesson #3: Align with your audience's values Liquid Death's commitment to sustainability resonates with eco-conscious consumers. Lastly: Make every marketing dollar count.
Founder, Soshals | C...ย โขย 1y
Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death
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๐จ Vape + vibrator = the weirdest gadget of the year ๐ A "two-in-one" device has appeared on Chinese marketplaces โ in the rubber casing of an adult toy, thereโs a full-fledged vape with a liquid reservoir. Price: only $37. ๐ค๐ธ Ladies, takin
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Welcome to BUSINESS STORIES ! EP-3 (Liquid death๐ case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst โ Origin storyโ Founder Mike Cessario observed people at a music concert drinki
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โHard work builds character, but smart systems build wealth.โ Meet Mikeโa NYC cab driver stuck in a cycle of long hours and little reward for 15 years. Things hit rock bottom when a bad investment buried him in $50,000 debt. One day, a hotel guest
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This Week in Tech Changed EVERYTHING! Did you catch this INSANE ride in AI & tech? ๐ Grok 4 just crushed ChatGPT & Google Gemini iPhone 17 Pro โliquid glassโ leak is blowing up 360 million Indians get FREE Perplexity Pro & Gemini Pro INTENSE layoffs
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๐ AI Creates Ads in 60 Seconds! ๐จโก A Berlin startup just unveiled an AI that designs entire ad campaignsโincluding visuals, slogans, and targetingโin under a minute. Marketers report itโs slashing creative timelines from weeks to mere minutes. Wh
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Helixworks Technologiesย โขย 6m
๐ฅ A VC turned $6.4m into $1.3b in 5 yrs โ thereโs a lesson here for founders๐ฅ Cyberstarts just turned a $6.4M seed investment in Wiz into $1.3 BILLION after Googleโs $32B acquisitionโa mind-blowing 222x return in just 5 years! ๐๐ฅ This is why VC
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