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Medial • 10m
This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business : Mike's career began in the world of advertising: • Led creative projects for major brands like Netflix • Became a creative director at VaynerMedia (Gary Vee's company) But Mike had bigger dreams... In 2019, Mike took the plunge and founded Liquid Death. His mission? "Murder Your Thirst" and make water cool. Lesson #1: Validate your idea before going all-in. He created a Facebook ad for $2,500 — with no actual product to sell. Lesson #2: Break industry norms to stand out. It's in their DNA: "Marketing is an attention game. You either pay for it or create it." Lesson #3: Align with your audience's values Liquid Death's commitment to sustainability resonates with eco-conscious consumers. Lastly: Make every marketing dollar count.
Founder, Soshals | C... • 1y
Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death
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“Hard work builds character, but smart systems build wealth.” Meet Mike—a NYC cab driver stuck in a cycle of long hours and little reward for 15 years. Things hit rock bottom when a bad investment buried him in $50,000 debt. One day, a hotel guest
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This Week in Tech Changed EVERYTHING! Did you catch this INSANE ride in AI & tech? 🚀 Grok 4 just crushed ChatGPT & Google Gemini iPhone 17 Pro “liquid glass” leak is blowing up 360 million Indians get FREE Perplexity Pro & Gemini Pro INTENSE layoffs
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🚀 AI Creates Ads in 60 Seconds! 🎨⚡ A Berlin startup just unveiled an AI that designs entire ad campaigns—including visuals, slogans, and targeting—in under a minute. Marketers report it’s slashing creative timelines from weeks to mere minutes. Wh
See MoreFinance Geek | Conte... • 1y
Day 41: Design Thinking Takes Flight: From Ideas to Soaring Startups in Bangalore (993 characters) Bangalore's startup scene is a breeding ground for innovation. But how do you transform ideas into successful ventures? Enter design thinking - your fl
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