🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Vishu Bheda

 • 

Medial • 4m

This guy is the beverage industry's biggest enemy. He built a $1.4 Billion brand in 4 years using methods that would get most people fired. Many consider him the greatest marketer on earth. Here's his mind-blowing guide to blowing up business : Mike's career began in the world of advertising: • Led creative projects for major brands like Netflix • Became a creative director at VaynerMedia (Gary Vee's company) But Mike had bigger dreams... In 2019, Mike took the plunge and founded Liquid Death. His mission? "Murder Your Thirst" and make water cool. Lesson #1: Validate your idea before going all-in. He created a Facebook ad for $2,500 — with no actual product to sell. Lesson #2: Break industry norms to stand out. It's in their DNA: "Marketing is an attention game. You either pay for it or create it." Lesson #3: Align with your audience's values Liquid Death's commitment to sustainability resonates with eco-conscious consumers. Lastly: Make every marketing dollar count.

18 replies24 likes
9
Replies (18)

More like this

Recommendations from Medial

Image Description
Image Description

TREND talks

History always repea... • 2m

😨 Vape + vibrator = the weirdest gadget of the year 😅 A "two-in-one" device has appeared on Chinese marketplaces – in the rubber casing of an adult toy, there’s a full-fledged vape with a liquid reservoir. Price: only $37. 🤔💸 Ladies, takin

See More
3 replies17 likes
Image Description
Image Description

Kritarth Mittal • Soshals

Founder, Soshals | C... • 11m

Meet Mike Cessario. This ex-Netflix employee built a $700M empire by selling a free commodity; WATER. Today, Liquid Death is equivalent to the Air Jordans of the beverage industry. Here's how Mike Cessario engineered virality and made Liquid Death

See More
8 replies32 likes
12
Image Description
Image Description

LIKHITH

On ne sait Jamais ! • 8m

Welcome to BUSINESS STORIES ! EP-3 (Liquid death💀 case study) What is Liquid Death? It's a beverage company that sells water in metal cans, which will kill your thirst ■Origin story■ Founder Mike Cessario observed people at a music concert drinki

See More
20 replies20 likes
4
Image Description
Image Description

Inactive

AprameyaAI • 5m

In 2010, Instagram was just getting started. Two guys, Kevin Systrom and Mike Krieger, had built an app that allowed users to post filtered photos. Simple idea, right? Within two years, it had exploded in popularity, reaching 100 million users by 20

See More
6 replies12 likes
1

Inactive

AprameyaAI • 7m

How can a single hammer tap be worth $1 million? I'm about to share a mind-blowing story that'll make you rethink the value of expertise. 👀 Here's the riveting tale: → A massive cargo ship breaks down, costing $200,000 per day in losses → Multip

See More
0 replies6 likes

Inactive

AprameyaAI • 7m

👉 Spilled Coffee: Practicing your quick-clean skills. 💀 👉 Wrong Email: Building resilience, one cringe at a time. 👉 Lost Keys: Daily reminder that you're human. 👉 Burnt Toast: A lesson in paying attention—or getting a new toaster. 👉 Missed

See More
0 replies5 likes
Image Description
Image Description

Vaibhav Lohani

Personal Branding St... • 9m

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

See More
3 replies18 likes
Image Description
Image Description

Vishu Bheda

 • 

Medial • 2m

In 2018, he threw a $2 million party to show off his startup’s success. Private jets. Celebrities. Live music. But just a year later, his over-the-top lifestyle cost his company $47 billion. Here’s how one CEO’s bad decisions destroyed a billion-d

See More
27 replies42 likes
23

Vansh Barhmaan

Transformation visio... • 4m

Hii every one I am vansh this is my first blog. I am a introvert person and when I tried to start my first business just to gain some knowledge and experience. so I have decided to start a artificial jewellery brand as margin in this are going high o

See More
0 replies4 likes
Image Description
Image Description

Hawk

 • 

Medial • 28d

Ready to kickstart your entrepreneurial dream? 🌟 Here are my top 10 reasons why you should register a startup in India right now! 1. Thriving Ecosystem   India’s startup scene is buzzing! With countless incubators, accelerators, and mentorship prog

See More
8 replies15 likes
6

Download the medial app to read full posts, comements and news.