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Flipkart's inaugural G.O.A.T (Greatest of All Time) Sale, held in July, 2024, was a masterclass in strategic marketing. The campaign's tagline, "G.O.A.T Bano. Bakra Nahi," translates to "Be the G.O.A.T. Don't be a fool," cleverly playing on the dual

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Is influencer marketing good? Or should I start collaborative marketing? Influencer marketing: In influencer marketing, brands collaborate or pay influencers for promotion. Collaborative marketing: In collaborative marketing, brands collaborate wit

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