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In 2010, Instagram was just getting started. Two guys, Kevin Systrom and Mike Krieger, had built an app that allowed users to post filtered photos. Simple idea, right? Within two years, it had exploded in popularity, reaching 100 million users by 2012. Facebook saw the potential and swooped in, buying Instagram for $1 billion. At the time, many thought Facebook overpaid for what was just a photo-sharing app. Fast forward to 2024, Instagram now boasts over 2.35 billion active users and contributes billions in revenue to Meta’s (Facebook’s parent company) bottom line. Now imagine if Facebook had passed on that deal. They’d be watching Instagram dominate social media, while they struggled to keep up. The lesson? Sometimes the next big thing looks small in the beginning. As a solopreneur, don’t hesitate to invest in trends that seem minor now but could shape the future of your business. 2024 is full of opportunities waiting for you to take action. Just don’t wait too long. Agree ?

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