🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

Vishu Bheda
•

Medial • 8m

In 2020, India banned TikTok overnight. 400 million users suddenly had nowhere to go. Meanwhile, Instagram secretly plotted a $100B heist that would change social media forever... The untold story of how Instagram stole TikTok's empire: 2018: TikTok had mastered the art of addiction. With infinite scroll and AI-powered recommendations, they delivered the perfect dopamine hit. Facebook watched in horror as teens abandoned Instagram. TikTok was a cultural revolution. Every day, new trends emerged. Most importantly? Anyone could go viral. Even with zero followers. So in 2019, facebook did something sneaky: They quietly launched "Instagram Reels" in Brazil, France, and Germany. The goal wasn't just to copy TikTok. They focused on three things: • Music-first experience • Creation, not just sharing • Rewarding creativity over fame Then in June 2020: India banned TikTok. 400 million users suddenly had nowhere to create content. Instagram saw their chance and welcomed users.

9 Replies

Replies (9)

Havish Gupta

Learning by Trying • 8m

VCs funded a total of about $3 Billion to all the TikTok copies like Moj, but YT Shorts and Reels still dominated thanks to there distribution

1 Reply

Anonymous 3

Hey I am on Medial • 8m

Timing is Everything in Tech

1 Reply

Anonymous 2

Hey I am on Medial • 8m

Instagram clearly played the long game, learning from TikTok’s addictive formula while strategically targeting markets

1 Reply

Anonymous 1

Hey I am on Medial • 8m

True the ban on TikTok left a massive gap, and Instagram smartly swooped in to fill it—one platform’s loss became another’s gain.

1 Reply

Recommendations from Medial

Chamarti Sreekar

Passionate about Pos... • 6m

TikTok was banned in India in 2020. After five years, TikTok is facing a ban in the USA. Starting this Sunday, TikTok will shut down in the USA.

7 Replies

Vagle

Hakuna matata • 6m

Tiktok is finally banned in the US.

Meet Jain

Tech and Business En... • 6m

Since tiktok is getting banned in US, tiktok users have started shifting to another similar Chinese platform called Rednote but this poses a similar threat of data security. Thoughts?

5 Replies

Harsh Dwivedi
•

Medial • 6m

TIL, Tiktok has its own Instagram like app in the US. Just found it through app store trending on No 1 today. It is also a backup plan, just in-case Tiktok gets banned in US which is likely to happen. Thats why reason why they are no 1 right now and

7 Replies

Chamarti Sreekar

Passionate about Pos... • 6m

Apps owned by TikTok's parent company, ByteDance operating in US: - TikTok - TikTok Lite - TikTok Studio - TikTok Shop - CapCut - Lemon8 - Hypic - Lark All these apps will be banned.

1 Reply

Shuvodip Ray
•

YouTube • 1y

Reliance is partnering with Chinese Fashion brand Shein , which was banned in 2020

1 Reply

Rohit Jain

Passionate, Driven, ... • 11m

I ran an ad on Facebook using the boost post option, but Facebook banned the ad without any reason. I'm considering running an ad on Instagram using the post boost option. Will the post get boosted on Instagram, or will Instagram also not allow the a

2 Replies

Anonymous

Hey I am on Medial • 1y

What do you think will be the next generation's social media based aroind? After Facebook-People, Instagram-Photos, Snapchat-Stories and then Tiktok-Short form video?

2 Replies

Inactive

AprameyaAI • 10m

In 2010, Instagram was just getting started. Two guys, Kevin Systrom and Mike Krieger, had built an app that allowed users to post filtered photos. Simple idea, right? Within two years, it had exploded in popularity, reaching 100 million users by 20