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India's largest IT services company, Tata Consultancy Services (TCS), will likely increase the salaries for its offsite employees by an average of 7-8 percent and for its onsite employees 2-4 percent in 2024-25.

Keep customers connected with informative product follow-up emails. To make their customers feel appreciated, Lekker Home creates product follow-up emails that tell shoppers everything they need to know about what they bought, from care instructions

Sundar Pichai, the CEO of Google, has announced that the company will be laying off 10% of its management staff. This comes amid increasing competition from other AI companies, such as ChatGPT. Pichai said that the layoffs are necessary to "streamlin

If you want to grow, make your customers part of your story. People love to feel valued, and when you involve them, they become more than just buyers—they become loyal advocates. Share your journey, listen to their feedback, and celebrate their succe

Why Every Startup Needs a Purpose Beyond Profit: In today’s world, having a strong purpose isn’t just a good-to-have; it’s a must-have. Customers want to support brands that stand for something meaningful. Here’s why: 1. Emotional Connection: A clear

Reliance Jio hiked its tariffs in July 2024, but despite this move, the company lost approximately 10.9 million customers in the second quarter. On the other hand, BSNL managed to gain 2.9 million new users in July. This shift highlights that Indian

SpaceX has been making progress with its Starship program, which is crucial for its mission to Mars and other deep-space exploration efforts. The company conducted a static fire test with its latest Super Heavy booster, the 33-engine Starship first s

I recently came to know about the Bluepoint System used by IBM among its employees. It's a simple program where every employee is given a set of points, called Bluepoints, every year, and employees can transfer them to other employees within the comp

Amazon's "Pay to Quit" Program!! The Problem: Amazon wanted to ensure its workforce was composed of dedicated and motivated employees, particularly in its fulfillment centers, where job satisfaction can directly impact productivity and morale. The

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗩𝘀 𝗲𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: ↳ Internal marketing engages employees by aligning them with the company's mission and culture. It includes employee training, internal communication, and rewards programs to motivate s