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Vishu Bheda

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Medial • 6m

In 2018, Mark Zuckerberg was one of the most hated CEOs on the planet. 6 years later, he wears chains, surfs in tuxedos and fights Lex Fridman. Everyone seems to love him. It's the most brilliant PR transformation of the century and everyone needs to understand why it worked: Coincidentally, it's coincided with Meta getting its mojo back. Meta stock is up 60% this year (& 160% in the last 5). Zuck's transformation mirrors Meta's: • Meta: From scandal-plagued social media to AI innovator • Zuck: From robotic CEO to relatable tech bro The secret? Zuck's new strategy: Authenticity. He's not pretending to be a normal guy anymore. He's owning his billionaire status. By embracing his quirky billionaire status instead of hiding it, Zuck's become MORE relatable. The big takeaway: Whether or not you liked Zuck before, you probably like him more now. And it's all down to him just being himself. Zuck's transformation shows you: authentic self is what leads to best outcomes.

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