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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

I don't know whether this is SCAM OR JUST BRANDING But, Do you know that -Rolls Royce is a subsidiary of BMW and nearly 70% to 80% of the parts are the similar ones used in BMW 750s -Rolls-Royce Phantom's V12 engine is derived from the BMW 7s

"𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗲𝗺𝗮𝗻𝗱: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗟𝗼𝗻𝗴-𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀" As entrepreneurs, we create demand rather than simply building our product when there is a existing demand. For example, people used to buy groceries from

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

Selling 10,000 independent NFTs for a total of $50 million represents a landmark achievement in the rapidly evolving digital asset space. This success underscores the transformative potential of blockchain technology in reshaping the landscape of own

The Power of User-Generated Content (UGC) User-generated content (UGC) refers to any content—like images, videos, reviews, or testimonials—created by customers or users rather than a brand. In today’s digital landscape, UGC has proven to be a powerf