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“The Poor man’s Car” Failed Marketing Strategy #1 TATA Nano is one of the dream project of Mr.Ratan Tata, he Really wanted to Help the people in Middle class to own a car.But it Was failed The Tata Nano faced a significant positioning problem

Marketing Made the Difference: The Nano vs. The Comet EV Ratan Tata launched the Nano to make mobility affordable. It was technically impressive and socially important, but since it was labeled “the cheapest car,” it failed to attract interest in a

Nano-influencers boast a remarkable 4% engagement rate, surpassing mega-influencers (2%) and macro-influencers (1.5%). This means a more receptive audience, genuinely interested in their recommendations and actively interacting with their content.

“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign t

In 2015, Ratan Tata admitted his greatest mistake in his 53-year-long career: Branding the Tata Nano as the "cheapest" instead of the most "affordable" car. For most Indians, owning a car is a luxury. Labelling it a "cheap car" ended up losing the

I don't know whether this is SCAM OR JUST BRANDING But, Do you know that -Rolls Royce is a subsidiary of BMW and nearly 70% to 80% of the parts are the similar ones used in BMW 750s -Rolls-Royce Phantom's V12 engine is derived from the BMW 7s

"𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗗𝗲𝗺𝗮𝗻𝗱: 𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗟𝗼𝗻𝗴-𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀" As entrepreneurs, we create demand rather than simply building our product when there is a existing demand. For example, people used to buy groceries from

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

Selling 10,000 independent NFTs for a total of $50 million represents a landmark achievement in the rapidly evolving digital asset space. This success underscores the transformative potential of blockchain technology in reshaping the landscape of own