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Jaswanth Jegan

Stealth • 7m

“A Car Showroom Inside a Bus” WEIRD Marketing Strategy #8 Inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “The first car-showroom inside a bus” for KIA Motors. This professional campaign titled 'Kia Picanto, it fits everywhere' was published in El Salvador in March, 2022. Kia Motors cut the back wall of a traditional bus, remove some passenger seats, adapt the lighting system, place the Picanto on an interior ramp and display it around the city for 30 days. A salesman explained to the bus passengers the characteristics of the car and the economic payment plans.This strategy made KIA talk of the Town.

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