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Founded in 2016 by three friends, Rapido wasnāt even supposed to be a bike taxi service. It started as a logistics company called āThe karrier,ā but they soon had the realisation: India has 75% of its vehicles as two-wheelers, and no oneās using them for ride-hailing. BoomāRapido pivoted faster than your you switching plans. Now, hereās where it gets interesting. Financially, Rapidoās raised around $300 million, a fraction of the billions Uber and Ola have raised. But somehow, Rapidoās standing tall as Indiaās second biggest ride-hailing company. Their trick? Focus on Tier 2 and Tier 3 cities. Uber and Ola are busy showing off in metros, while Rapidoās out here in smaller cities where people care more about the work and service in cheapest price. By sticking to bike taxis, they keep things lean and fast. And because they focus on affordable rides, they win over the cost-conscious Indian customer whoās trying to save every rupee. Driver onboarding is a breeze for Rapido. Their hiring process basically: āHave a bike? Cool, youāre in!ā It was like a side hustle for a guy with a bike. Their pricing was awesome along with speeeed. While the cabs are struggling with the traffic. Bike taxis takeover the traffic in no time especially in tier 1 cities. Rapido is all about playing smart with limited resources. Theyāre not wasting cash like the rich guys on YouTube do. Theyāre betting on affordability, speed, and making the most of Indiaās chaotic traffic system. If youāre an entrepreneur, thatās the golden lesson ; work with what youāve got and aim for speed. You donāt need a billion-dollar budget to make a big impact.
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How Rapido Dominated the Bike Taxi Genre? So Rapido was founded in 2015 by IIT alumni Aravind Sanka and Pavan Guntupalli. Aravind, once stuck in traffic, realized that bikes could navigate traffic easily and thought of starting a bike taxi company
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Rapido foraying into Food Delivery could be a game-changer esp. following its disruptive impact on ride-hailing services. šļøBack in 2017 ā Uber via 'Uber Eats' made a similar attempt but struggled to compete with Zomato/Swiggy. So, why does Rapido
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Rapido, Indiaās two-wheeler ride-hailing startup, disrupted the market by focusing on untapped, sub-premium segments. While giants like Uber and Ola catered to premium customers, Rapido targeted smaller opportunities with affordable and fast two-whee
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How a ā¹60 Bike Ride Disrupted Billion-Dollar Giants like Ola & Uber? While Ola and Uber fought for dominance in India's metros, Rapido quietly conquered Tier 2 and 3 cities with one simple idea: affordable, fast, and reliable bike taxi's. Hereās ho
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Just as we look at Indiaās second-hand car market, we can similarly look at Indiaās second-hand mobile market. There is still a significant gap here, especially in Tier 3 and Tier 4 cities. While there are some startups in Tier 1 cities, no one is cu
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