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PRATHAM

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Medial • 1m

Founded in 2016 by three friends, Rapido wasn’t even supposed to be a bike taxi service. It started as a logistics company called “The karrier,” but they soon had the realisation: India has 75% of its vehicles as two-wheelers, and no one’s using them for ride-hailing. Boom—Rapido pivoted faster than your you switching plans. Now, here’s where it gets interesting. Financially, Rapido’s raised around $300 million, a fraction of the billions Uber and Ola have raised. But somehow, Rapido’s standing tall as India’s second biggest ride-hailing company. Their trick? Focus on Tier 2 and Tier 3 cities. Uber and Ola are busy showing off in metros, while Rapido’s out here in smaller cities where people care more about the work and service in cheapest price. By sticking to bike taxis, they keep things lean and fast. And because they focus on affordable rides, they win over the cost-conscious Indian customer who’s trying to save every rupee. Driver onboarding is a breeze for Rapido. Their hiring process basically: “Have a bike? Cool, you’re in!” It was like a side hustle for a guy with a bike. Their pricing was awesome along with speeeed. While the cabs are struggling with the traffic. Bike taxis takeover the traffic in no time especially in tier 1 cities. Rapido is all about playing smart with limited resources. They’re not wasting cash like the rich guys on YouTube do. They’re betting on affordability, speed, and making the most of India’s chaotic traffic system. If you’re an entrepreneur, that’s the golden lesson ; work with what you’ve got and aim for speed. You don’t need a billion-dollar budget to make a big impact.

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