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Havish Gupta

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How Rapido Dominated the Bike Taxi Genre? So Rapido was founded in 2015 by IIT alumni Aravind Sanka and Pavan Guntupalli. Aravind, once stuck in traffic, realized that bikes could navigate traffic easily and thought of starting a bike taxi company. Thus he started Rapido in Benguluru and they achieved 10,000 downloads within a month of start. However, 3 months later, Ola and Uber entered the bike market and this made it hard for Rapido to compete. With no investors ready to fund, it was struggling until Pavan Munjal, CEO of Hero Motocorp, funded them and also advised focusing on smaller part of a big market! Thus, Rapido targeted tier 2+ cities where people couldn't afford cabs and public transport was crowded. This strategy succeeded, and Rapido's driver satisfaction and safety management helped them dominate the bike taxi sector in India. Today, Rapido holds a 65% market share, boasts a ₹443 crore revenue, and has raised $350 million with an $830 million valuation.

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Would you prefer "nano" type taxi fleet services if they provided aur conditioned, safer commute than the rapido style taxis and cheaper than traditional ola uber? What would you use this service usually for?

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