Rapido, Indiaโs two-wheeler ride-hailing startup, disrupted the market by focusing on untapped, sub-premium segments. While giants like Uber and Ola catered to premium customers, Rapido targeted smaller opportunities with affordable and fast two-wheeler rides, ideal for navigating congested cities. By positioning itself as a bike-pooling service, Rapido bypassed regulatory challenges and provided flexible, low-risk income for part-time drivers. The startup also expanded into delivery and auto-rickshaw services, leveraging customer and driver feedback for continuous improvement. Key lessons include finding value in overlooked markets, managing cash flow with workers, and ๐ฌ๐๐ญ๐ญ๐ข๐ง๐ ๐ซ๐๐๐ฅ๐ข๐ฌ๐ญ๐ข๐ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฑ๐ฉ๐๐๐ญ๐๐ญ๐ข๐จ๐ง๐ฌ. Rapidoโs journey highlights the ๐ฉ๐จ๐ฐ๐๐ซ ๐จ๐ ๐ง๐ข๐๐ก๐ strategies in competitive markets.
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