Marico’s Saffola transformed the Indian cooking oil market by tackling unawareness head-on. As a first mover, they educated consumers on the health risks of traditional oils and presented Saffola as the heart-healthy alternative. They 𝐢𝐝𝐞𝐧𝐭𝐢𝐟�
Just sharing what I learnt about Saffola and different techniques they employed to gain success in their product line. Also hoping someone might find this helpful.
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