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SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategy —} ★ Controversial Marketing Strategy — Controversial Marketing Strategy is most unique and high success rate strategy and company are using this strategy to offend or suprise their customers with some marketing stunt. How To Use —} Recently in-drive startup use this strategy for capturing High customer base and market presence. TAG LINE- “ APP KI NHI AAP KI CHALriEGI ” InDrive startup make an ad video with famous 12Th fail movie actor vikrant messey and present like vikrant is fighting with ola , uber driver for high riding charges and both of them act like they are fighting in real life after that cab driver posted that video on social media then everyone on social media sharing and talking about this Controversy even news channels, meme page's and big social media handle cover this news and after 1 day inDrive explained everything and that startup get massive popularity without investing any high amount. Many Peoples using this strategy to gain fame

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