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Sameer Patel

Stealth • 5m

Burbn started as a check-in app for whiskey lovers but soon realized it wasn't working. So, it quickly changed direction and became Instagram, the photo-sharing app we all know and love. This success story inspired many Indian startups to change their own business plans, hoping to achieve similar success. Burbn's transformation into Instagram became a popular example of how a big pivot can lead to great things.

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