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Rajan Paswan

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The Curious Case of Continue Watching! — Netflix In 2007, Netflix noticed a significant trend: many users were immediately clicking "Play" on the next episode of a show they were watching, even late at night. The Key Moment: This behavior wasn't random. Netflix realized it indicated a "binge-watching mode" where viewers wanted to escape reality or get immediate gratification. Capitalizing on the Insight: Netflix updated their recommendation system to focus on shows users were likely to binge-watch. They added features like "Are you still watching?" and autoplay to keep viewers engaged seamlessly. The Binge-Watching Boom: This user-focused approach was a huge success. Binge-watching became a cultural trend, and Netflix capitalized on it by acquiring and producing "binge-worthy" original content. Lessons Learned: By understanding deeper motivations, Netflix personalized the experience, keeping users engaged and driving their growth and success.

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