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Sameer Patel

Stealth • 6m

Marketing Stories Sony marketing stunt! Their waterproof Walkman came in water bottles, a clear sign to its durability. Vending machines at gyms and pools became music stations, stocked with these "bottled tunes." It wasn't just quirky packaging; it was convenient - a refreshing purchase for fitness-minded music lovers. This 2014 campaign made a splash and even gained renewed online buzz years later. This is an example of how you can prove your products USP(unique selling proportion)

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