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Ronak Patel
Here you go! • 2m
PSYCHOLOGICAL MARKETING TECHNIQUE - 5/10 🪩Priming Effect Priming is like planting little invisible suggestions in your brain that make you act a certain way without realizing it. It’s a sneaky trick, but in a fun way! Imagine you walk into a fancy store, and they’re playing soft classical music. Suddenly, you start feeling extra fancy. Imagine walking into a fancy Indian boutique where soft Hindustani classical music featuring a sitar and tabla is playing. The soothing, traditional tunes can make you feel calm, elegant, and even a bit regal—almost like you're part of an old royal tradition. This subtle musical cue can encourage you to think, "Yes, I deserve this luxurious saree or that exquisite piece of jewelry," without you even realizing why you're feeling so special. That's the priming effect at work, using familiar cultural sounds to set the mood and influence your choices. Or think about a website with lots of blue colors. Blue makes people feel calm and trusting, so you’re more likely to believe what they say. If the same site were bright red, you might feel stressed, like you’re being yelled through colors! Brands use this trick in lots of ways: - Scent marketing: A bakery pumps out fresh bread smells to make you suddenly desperate for a croissant. - Minimalist designs: Luxury brands keep their ads super simple because your brain thinks, "If they don’t have to scream for attention, they must be super exclusive!" - Strategic words: If a menu describes a burger as "succulent, sizzling, handcrafted goodness," you’ll probably be drooling before you even read the price. But here’s the catch—if it’s too obvious, people might catch on and feel manipulated. Like if a gym blasted Rocky theme music on repeat, you’d either feel super pumped or run out the door from exhaustion. If Done right - priming makes you enjoy the experience and spend more (sometimes without realizing why). If Done wrong - it’s just weird. So next time you find yourself craving a ₹150 artisanal coffee, ask yourself: Was it really the coffee? Or was it the soothing jazz in the background?
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