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A single rupee and its surprisingly large ripple effect in sensitive markets Zomato's decision to increase the platform fee by just ₹1 from ₹5 to ₹6 per order-has sparked considerable debate, underscoring the price sensitivity of the Indian market.

Co-Founder Search ISSUES felt * little/no penetration of on-demand rides in semi-urban & rural areas * unaffordable by a large section of Indians (urban/rural) * single carrying capacity of 2W ride-hailing services (Rapido), unsuitable for group tr

[Ideation -> MVP] ISSUES * little/no penetration of on-demand rides in semi-urban & rural areas * unaffordable by a large section of Indians (urban/rural) * single carrying capacity of 2W ride-hailing services (Rapido), unsuitable for group travel

How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

Over the past year, I’ve had the privilege of working with clients from diverse countries, each bringing unique experiences and lessons. Here’s a quick take on how different regions shape business dynamics and relationships: India: Indians are incre

How Brands Survive (and Thrive) During a Recession Recessions crush weak businesses and strengthen smart ones. The brands that make it through adapt, pivot, and double down on essentials instead of cutting everything. Here’s how the smartest compani

JUST IN :- ANNOUNCEMENT FROM DEEPINDER GOYAL We don't encourage order cancellation at Zomato, because it leads to a tremendous amount of food wastage. Inspite of stringent policies, and and a no-refund policy for cancellations, more than 4 lakh per

I read 300+ pages of Social media marketing and its trends reports and here are the top 10 key important points to note, 1 - Posting time matters is not a myth : Marketers tested posting the post on the wrong time. And the result is, there is 31% D