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Aryan patil
•

Monkey Ads • 3m

I live in a village so today when I went to shop for buying Maggi i got this 3rd grade Maggi duplicate alternative named zoopy and when I asked this to all the 5 retailer of my village that why they're not selling Maggi so he just simply said "because Maggi cost us Rs 8" and on the other hand zoopy cost us ₹5 so we buy it... now see Maggi is losing it's stack in villages because I can't go to city to buy just pack of Maggi which i rarely consume in a month or so. they increased their prices and I'm not happy with this because this 3rd grade noodles tastes very low key to me... there's big business lesson in this event... comment down below what you absorbed from this "increase in prices led to no sell" all of the game just changed

13 replies10 likes

Replies (13)

Nishant singh

Stealth • 3m

this is totally wrong assumption. even if maghi price is 5 rs then also chances are in villages you won't find them. because Maggie won't be able to give that much margin to retailer which a third grade local company gives as they don't have to spend on R&D and Marketing. see the case of Bislery. every water bottle sold for 20 rs but in village or local bus station you will find local water bottle only due to high margin they offer to retailer.

1 replies

SHIV DIXIT

Stealth • 3m

according to Indian food market unorganised is still biggest market that any organised market

1 replies1 like

Ankit Sharma

Stealth • 3m

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0 replies

Inactive

Stealth • 3m

Your product placement in village is crucial!!!

1 replies

Anonymous 3

Stealth • 3m

I think while Maggi has immense brand equity, it clearly doesn’t shield the product from price-driven decisions in smaller markets. This shows that even powerful brands have limits when economic realities are factored in. Brand loyalty in rural India is highly vulnerable to price hikes, especially for non-essential items like snacks.

1 replies1 like

Anonymous 2

Stealth • 3m

Even if Maggi is the preferred choice, people will opt for cheaper options if they’re more affordable. It’s a stark reminder that price changes can significantly alter consumer behavior, especially in price-sensitive areas.

1 replies2 likes

Anonymous 1

Stealth • 3m

The price difference between Maggi and its cheap alternative is huge for retailers in your village. When Maggi costs ₹8 and Zoopy costs ₹5, the retailer's margin is a no-brainer. They’ll pick the cheaper option to boost their profit, especially when margins are tight in small markets.

1 replies1 like

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