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I live in a village so today when I went to shop for buying Maggi i got this 3rd grade Maggi duplicate alternative named zoopy and when I asked this to all the 5 retailer of my village that why they're not selling Maggi so he just simply said "becaus

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Anonymous

Anonymous 3

Stealth • 4m

I think while Maggi has immense brand equity, it clearly doesn’t shield the product from price-driven decisions in smaller markets. This shows that even powerful brands have limits when economic realities are factored in. Brand loyalty in rural India is highly vulnerable to price hikes, especially for non-essential items like snacks.

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