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Poosarla Sai Karthik

Tech guy with a busi... • 3h

Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹350, coffee turns into an experience. High income, brand driven buyers. Tiny TAM, high margins. Same product category. Three price points. Three different TAMs. TAM isn’t about who can use your product. It’s about who will pay this price, this often. That’s why pricing defines audience, and audience defines scale. That’s the real beauty of TAM.

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