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Rishi Chavan

Inquisitiveย โ€ขย 28d

Healthify just did something clever with pricingโ€”and it feels human. Three options for the same subscription, each with a message and emoji, and they even show what it costs them per user: โ‚น1,499 a year. The moment someone tries going lower, a gentle prompt says โ€œEvery extra bit counts!โ€ and nudges a slightly higher choice without pressure. Hereโ€™s why this works: Cost transparency builds trust and raises willingness to buy, so anchoring the true cost at โ‚น1,499 makes the middle plan feel like the fair choice. Labeling the middle as โ€œPopular,โ€ centering the slider there, and using friendly emojis tap the default effectโ€”people gravitate to the highlighted option. The supportive copy (โ€œhelping the communityโ€) activates prosocial motives that consistently increase what people choose to pay in payโ€‘whatโ€‘youโ€‘want settings. What users will likely choose: Mostly โ€œAt costโ€ โ‚น1,499: fairness norms plus the default highlight pull decisions to the middle. Some โ€œBelow costโ€ โ‚น999: priceโ€‘sensitive users will take it, but labeling it โ€œbelow costโ€ can trigger identity/fairness concerns that limit uptake. A meaningful minority โ€œHeroโ€ โ‚น2,499: prosocial framing and selfโ€‘signaling make premium supporters step up, a pattern seen in payโ€‘whatโ€‘youโ€‘want with a cause. Love seeing pricing that respects people and explains the why behind the numbersโ€”this is what modern, communityโ€‘minded monetization looks like.

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