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Rishi Chavan
Inquisitive • 1m
Healthify just did something clever with pricing—and it feels human. Three options for the same subscription, each with a message and emoji, and they even show what it costs them per user: ₹1,499 a year. The moment someone tries going lower, a gentle prompt says “Every extra bit counts!” and nudges a slightly higher choice without pressure. Here’s why this works: Cost transparency builds trust and raises willingness to buy, so anchoring the true cost at ₹1,499 makes the middle plan feel like the fair choice. Labeling the middle as “Popular,” centering the slider there, and using friendly emojis tap the default effect—people gravitate to the highlighted option. The supportive copy (“helping the community”) activates prosocial motives that consistently increase what people choose to pay in pay‑what‑you‑want settings. What users will likely choose: Mostly “At cost” ₹1,499: fairness norms plus the default highlight pull decisions to the middle. Some “Below cost” ₹999: price‑sensitive users will take it, but labeling it “below cost” can trigger identity/fairness concerns that limit uptake. A meaningful minority “Hero” ₹2,499: prosocial framing and self‑signaling make premium supporters step up, a pattern seen in pay‑what‑you‑want with a cause. Love seeing pricing that respects people and explains the why behind the numbers—this is what modern, community‑minded monetization looks like.
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