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Shruti

Student • 9m

🤔 What do you think about using humor and creativity in job interviews? Do they help? In 2013, Heineken redefined job interviews with a quirky campaign for an events intern. Candidates faced an unusual request: hold hands with the interviewer during the office tour. Awkward glances and nervous laughter set the tone for what followed. As the interview progressed, surprises escalated. The interviewer suddenly "fainted," prompting candidates to respond to a mock crisis. Just as they regained composure, a fire alarm blared, triggering an evacuation. Amid the chaos, the interviewer "forgot" essential files inside. The grand finale featured a surprise appearance by legendary footballer Ruud Gullit, who needed immediate assistance. Hidden cameras captured each reaction to assess adaptability. This unconventional approach went viral, amassing 5 M views and showcasing Heineken's creative culture. The successful candidate proved that the best hires often emerge from the wackiest situations.

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