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Did you know that Nike once had a different logo before the iconic Swoosh we know today? The original logo, designed in 1971 by Carolyn Davidson, was more complex and included the full name "Nike" alongside the Swoosh. Initially, it was not well-rec

Nike's $4 Billion Tax Scam Nike has 2 companies: 1. 🇳🇱Netherlands - sells products, pays employees. 2. 🇧🇲Bermuda - has zero employees, but owns the Swoosh logo. Every time Nike sells a product, the Dutch company pays a royalty fee to Bermuda

Logos Are Not Brands Your logo is not your brand. It’s just a reminder of it. Think of this: 🍏 Apple’s logo is iconic — but what we remember is elegance and innovation ✅ Nike’s swoosh is cool — but we feel energy and ambition 🍫 Amul's girl is

Why are logos getting simpler? For a long time, logos were real work of art filled with symbols, shape and what not. But now it's nothing more than just a text with a unique font. So this trend of simplifying logo mainly started in 2007 when Steve

Give feedback hey guys I am trying to build a logo as a personal project and want some fresh eyes to look at it an tell if it's conveying the desired message Overview This logo is for a company which specialises in creating unique content with uniq

Disney+ Hotstar has changed its logo color for beta users and plans to roll out this change for all users soon. How does the change in background color between the two Disney+ Hotstar logos impact the brand perception and user experience? Which color

𝗦𝘁𝗲𝗽-𝗯𝘆-𝗦𝘁𝗲𝗽 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗟𝗼𝗴𝗼 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 : 1. Understand Your Brand Identity : Define your mission and vision Identify target audience Choose 3–5 keywords that represent your brand (e.g., bo

Just dropped: LOFO – A custom display font designed especially for logos and brand identities. Every letter in LOFO is built with bold geometry, sharp alignment, and minimal curves, making it perfect for: Tech startups Design agencies AI brands Produ

🔍 Nike: A Case Study in Branding and Innovation 🔍 🚀 The Rise of a Global Powerhouse 🔸 Founded in 1964 as Blue Ribbon Sports, later rebranded as Nike. 🔸 Founders Phil Knight and Bill Bowerman aimed to create superior athletic footwear. 💡 Bra

People don’t remember logos. They remember stories. A brand without a story is just another service provider. A brand with a story becomes unforgettable. Why story works in branding: Emotion over logic - Clients connect with meaning, not just visu