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Havish Gupta
Figuring Out • 8m
Why are logos getting simpler? For a long time, logos were real work of art filled with symbols, shape and what not. But now it's nothing more than just a text with a unique font. So this trend of simplifying logo mainly started in 2007 when Steve just got up and announced the iPhone! Coz of the iPhones, you can now create mobile apps and reach more users But there was a problem! Those older fancy logos didn't necessarily fit in the small square icon as required by an app, so thus they had to simplfy it. This trend was further gained momentum when companies like MasterCard n Apple further simplified their logo thanks to users who like minimalistic ui. And a bonus, having a simple logo made it easier for the companies to expand to new markets without having the need to make new or change their logos Tho, you can't deny that this trend has eroded the identity of some companies. What do you think?
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