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LIKHITH

On ne sait Jamais ! • 11m

"BLENDING ASTRONOMY WITH MARKETING" Welcome to OUT OF THE BOX MARKETING! Ep-11 (Mastercard) You all guys are familiar with solar eclipse. But are you familiar with a marketing statergy based on solar eclipse???? Read this out.... When the moon covers the sun to a certain extent, it resembles the MasterCard logo. So they planned an incredible strategy. Master Card announced a discount during the solar eclipse.Basically, you earn discounts on your Mastercard purchases. For example, If the Moon covers the sun by 12%. You get a 12% discount. If the moon covers the sun by 91%, you will receive a 91% discount. After the announcement of this campaign, approximately 15,000 people registered to purchase a Master Card. Like and follow for more ;) What do you think 'bout this statergy? Do let me know below.

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