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Zomato has reduced their discounts significantly. All these marketing gimmicks are just to divert our attention from that, so they can silently become more profitable. They haven’t diverted my attention at least. They have lost me as a customer. I u

Recently Pakistan launched its first satellite mission to the moon, iCube Qamar with the help of China and the intresting thing is that they use everything made in China they just put 7kg satellite in Chinese mission its sixth lunar exploration missi

"BLENDING ASTRONOMY WITH MARKETING" Welcome to OUT OF THE BOX MARKETING! Ep-11 (Mastercard) You all guys are familiar with solar eclipse. But are you familiar with a marketing statergy based on solar eclipse???? Read this out.... When the moon

Just curious to know what is the use case of these lights in the Vande Bharat and Shatabdi trains? Few observations by me: 1. They are placed vertically while the seats are placed horizontally, why? 2. How can person seated on aisle side can use this

Amazon's Profit Playbook We all love Amazon's deals, but how do they make money beyond discounts? 1. Matchmaker Fees: Amazon isn't a giant store - they connect brands with you, like a shopping mall. For each sale, they take a commission, fee for

Would you provide your Aadhar credentials for anything and everything? Government Aadhar verification started with Banks, followed by telecom, UPI, Crypto exchanges asking for Aadhar verification. This was primarily done to enable transactions with

You have to trigger the survival instinct among your customers to generate more sales. 1. You don’t need luxury to survive. Right? or Wrong? Luxury brings status among neighbors, colleagues & relatives. So, companies like Louis Vuitton, and Mercedes

Hack Used By Startup #6 How 'One Book' Saved Amazon in Its Early Days!! The Problem: When Amazon was starting out, they had a problem with book distributors. These distributors said retailers like Amazon had to buy at least 10 copies of each book.

Indians love gold and have so much emotional connection, afterall Indian households own 11% of total gold in the world But what you need to know is how malabar gold won just by understanding consumer emotions towards gold Malabar Gold was launche

Overview Retail supply chain consists of 4 major arms of operations: Manufacturer Wholesaler Distributor Retailer While there is much software penetration at the retailer’s end the distributors still do a lot of work by old means. Problem stateme