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Free Trials vs. Discounts: Which Builds a Better Customer Base? When it comes to growing your business, free trials and discounts are often the go-to strategies. But which one actually works better for building a loyal customer base? Here’s a breakdown: Free Trials: The Trust Builder Free trials give customers a chance to experience your product or service with no strings attached. It’s the ultimate way to build trust. When a potential customer can try before they buy, they feel more confident in their decision. Pros: Builds trust and credibility. Converts undecided leads into users. Allows customers to experience full value. Cons: Not all users convert after the trial period. Can be costly for businesses if not managed well. Discounts: The Urgency Trigger Discounts are an immediate incentive. They create a sense of urgency and push customers to buy right away. People love feeling like they’re getting a deal. Pros: Quick conversion for hesitant buyers. Encourages immediate action. Great for moving inventory or services. Cons: May attract bargain hunters who never return. Can devalue your brand if overused. So, Which One Should You Choose? It depends on your business model and what you’re trying to achieve. If you’re offering a service or software, a free trial could be the way to go. But if you’re looking for quick sales or want to attract a crowd to your store, discounts might be the better option. One thing is for sure: both strategies work—when used right. What’s your take? Do you prefer giving people a taste before they buy, or do you drive sales through discounts?