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Free Trials vs. Discounts: Which Builds a Better Customer Base? When it comes to growing your business, free trials and discounts are often the go-to strategies. But which one actually works better for building a loyal customer base? Here’s a break

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Anonymous

Anonymous 2

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Discounts trigger urgency, but come with risks

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HOW URGENCY WORKS If you aren't specific about cultivating urgency, it will happen automatically, but it'll be for things like checking social media or text messages instead of things that can move your life forward right now. When you perceive you

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