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Why are logos getting simpler? For a long time, logos were real work of art filled with symbols, shape and what not. But now it's nothing more than just a text with a unique font. So this trend of simplifying logo mainly started in 2007 when Steve

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Sajin

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Foundation • 2m

One of the reason is that app logos looked very cluttered on mobile screen when designed in 3D. This was also noticed by Microsoft on Windows Phone. Windows made their first switch in 2012 for Windows8. iPhone made the switch from 3D logos to shadowless simple flat logos with iPhone 5s release in 2013 realising the easy to use. Following this Twitter, Adobe, Instagram changed their logos Removing the visual noise was quite a good step. But now everything is simple from logos to interior design and handicrafts

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