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As India's economy and cultural landscape continue to evolve, will the demand for luxury items mirror that of Western countries? Furthermore, can homegrown luxury brands thrive in India? Will people embrace Indian haute couture with the same passion

Quality Moat: Justifying premium prices with top-tier craftsmanship. Brands like Rolex, LVMH and Bose dominate by delivering superior products that customers trust

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

India has faced issues in creating a top mobile brand because we lack strong R&D and our brands aren’t seen as premium like Apple or Samsung. We also struggle with supply chains and don’t produce at the same scale, making our phones more expensive an

Is it just me? Who all needs a phone with iOS software an Android battery life and a camera combination of Apple and Samsung with exclusive features by some other brands?

Apple iPhone has been included in the top 5 smartphone brands in India for the first time. Apple has got 10% market share in the Indian smartphone industry.

Lifetime Warranty: Why Don’t Indian Premium Brands Offer It? TL;DR: Indian premium brands rarely offer lifetime warranties. Is it due to market trends, cost concerns, or lack of confidence in durability? Hey everyone, I’ve been wondering—why don’t

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou