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Micro-Influencers: The Hidden Gems of Marketing Forget celebrities with millions of followers; the real power lies with micro-influencers. These are the everyday people with a smaller but highly engaged audience. Here’s why they’re your secret weapon

Hey everyone. ALERT!!! IDEA VALIDATION for my startup AQUABITES Aquabites revolutionizes hydration with its innovative edible water in bite-sized form, aiming to combat single-use plastic waste. Encapsulating water in a gel-like membrane, it offers

The social graphs aren't Meta's focus anymore. They know that the distribution of ads isn't effective this way, by suggesting what you like see as a Ad to your friend as well. Targeting individuals with similar traits by finding their behavior patter

Dabur India Limited isn't just a brand—it's part of daily life for millions, from your grandma's Chyawanprash to the toothpaste we use at home. But how does it stay so relevant in a fast-changing world? Here's what I learned from the Newsletter of

Day 47: BLR Battleground: Competing for Customers in a Crowded Market Bengaluru's startup scene is a battlefield! Here's your battle plan to conquer the customer war: * Know Your Enemy: Research your competitors thoroughly. Identify their streng

Let's Brainstorm 🧠 Business Promote Their products via influencer marketing by sponsoring the video ( Eg : Mamaearth and other random gambling apps ) but as users we skip the sponsor segment. Businesses pay a hefty amount to the influencer but do

Day 28: Be the Dosa in a Plate of Idlis: Standing Out in Bangalore's Startup Scene Bangalore's startup scene is bursting with idlis (delicious, but common). How do you be the crispy, eye-catching dosa? Here's your recipe for standing out: * Spic

Influencers, content creator - what type of animals they are(not all). First they start out with their niche and later they talk all sorts of rubbish, they're a lot of tech youtubers now talking about politics, business, even health. The collaborati

📖 DAILY BOOK SUMMARIES 📖 🚀 20 Lessons from 👉 🔥 Competitive Advantage 🔥 ✨ By Michael E. Porter ✨ 1. Definition: Competitive advantage is achieved when a company can create more value for its customers than its competitors. 2. Types of Co