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Post on Medial

Navneet Chaudhary
•

Ozone Pharma • 3m

Is there anyone in export business? Have anyone tried makhana export to US?

Mr Z
•

Medial • 3m

I checked on Amazon that price of makhana that sells in USA is far more as compared to india.

Navneet Chaudhary
•

Ozone Pharma • 3m

Yes, why we can't take benefit out of it? Wants to know about it's challenges.

Mr Z
•

Medial • 3m

Challenges are: 1- Regulatory compliance. 2-Logistics and supply chain. 3-Market awareness and education. 4-healthy snack market in usa is competitive. 5-Cultural preference.

Navneet Chaudhary
•

Ozone Pharma • 3m

Correct me if I'm wrong. I can manage Regulatory compliance, Market awareness and education will acquire. Logistics and supply chain can be managed by amazon. I'm ok even if I get break even. Will also explore other market and other products. Is i

Mr Z
•

Medial • 3m

But in market awareness requires lot of cash burn.

Navneet Chaudhary
•

Ozone Pharma • 3m

Thanks for all your valuable suggestion. But the customer is already there to buy from amazon I just have to be another option for the customer. Do I really need to spend for market awareness initially?

1 replies1 like

Replies (1)

Mr Z
•

Medial • 3m

If you’re targeting a niche market that already has some awareness of makhanas (e.g., health-conscious consumers, Indian diaspora), you might not need to spend heavily on broad awareness. Instead, you could focus on targeted marketing through community events, social media, or partnerships with influencers within that niche.

1 replies

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