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Rajan Paswan

Honorary Mentions - ... • 10m

Hack Used By Startup #9 Zappos This USP Made Their Company Eventually Acquired by Amazon for $1.2 Billion!! The Problem: Zappos, an online shoe retailer, faced intense competition and needed a way to stand out. The Idea: Zappos decided to focus on exceptional customer service as its unique selling point. They offered free shipping both ways, a 365-day return policy, and 24/7 customer support. How It Worked: By going above and beyond in customer service, Zappos built strong relationships with its customers. They encouraged employees to spend as much time as needed to solve customer issues, even if it meant taking returns on shoes worn for months. The Result: This focus on customer satisfaction led to high customer loyalty and repeat business. Zappos became known for its customer service, helping it grow rapidly and eventually being acquired by Amazon for $1.2 billion.

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