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Amazon Injects INR 350 Cr Into Amazon Pay India To Boost UPI Presence Ecommerce giant Amazon has infused INR 350 Cr into its digital payments arm, Amazon Pay India, as part of its efforts to strengthen its footprint in the country’s competitive UPI market. According to an MCA filing reviewed by Inc42, Amazon Pay allotted 35 Cr equity shares at INR 10 each to Amazon Corporate Holdings Private Limited and Amazon.com as part of a rights issue to secure the investment.

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