The social graphs aren't Meta's focus anymore. They know that the distribution of ads isn't effective this way, by suggesting what you like see as a Ad to your friend as well. Targeting individuals with similar traits by finding their behavior patterns while interacting with efficient content distribution creators and influencers to design a path for targeted ads for the end user works pretty well. That's why They aren't a social network anymore,it's social 'media'. Ad between media content works well but We cannot expect good from Meta It's simpler to say that they are connecting billions of people, but in reality, they are just creating digital bubbles for their targeted ads to work on us.
Download the medial app to read full posts, comements and news.