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Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

"Micromax Overtakes Samsung in India" In 2000 Micromax started as an IT software company focusing on embedded devices.Micromax entered mobile market in 2008 with innovative and affordable phones. Micromax is known for its innovation in low cost seg

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

According to Rahul Sharma, Co-Founder of Micromax The Micromax brand is still alive, but they have no plans to launch phones Now, they have pivoted to the manufacturing side, building phone components and supplying phone brands across all four fact

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tension

Just watched Medial's Shark Tank episode. This shows that they don't want any innovation or any company actually trying to compete with global companies. They just want D2C brands that are good at marketing. Niket Raj Dwivedi prove them wrong!!!!

I’m not sure why, but it feels like these Chinese manufacturers exposing top U.S. brands might actually be shooting themselves in the foot. Even if things eventually smooth out between the U.S. and China, those brands might not go back to the same ma

How Long it takes for a company to be a Unicorn? 2 years? 1 years?, No. "6 Months" Mensa Brands is India's fastest unicorn which become a 🦄 in 6 Months. What it does Mensa Brands, India's e-commerce unicorn, specializes in scaling digital-first br

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

Marketing isn’t about selling. It’s about solving. Great marketing doesn’t scream “Buy now!” — it whispers “This is for you.” Whether you're building a brand or launching a product, remember: 📌 Clarity beats cleverness 📌 Consistency builds trust 📌