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Why Indian phone Brands Couldn't Survive the Chinese Invasion? Around 2014, Indian brands like Micromax, Karbonn & Lava dominated the smartphone market. But their success was shortlived once Chinese brands—Vivo, Oppo, Mi or etc-entered India. These

"Micromax Overtakes Samsung in India" In 2000 Micromax started as an IT software company focusing on embedded devices.Micromax entered mobile market in 2008 with innovative and affordable phones. Micromax is known for its innovation in low cost seg

Why Doesn't India Have a Global Smartphone Giant? Once, Indian brands like Micromax and Lava made us dream of homegrown smartphone empires. They were the buzz in markets, competing against international players. But as Chinese brands like Xiaomi,

According to Rahul Sharma, Co-Founder of Micromax The Micromax brand is still alive, but they have no plans to launch phones Now, they have pivoted to the manufacturing side, building phone components and supplying phone brands across all four fact

How Long it takes for a company to be a Unicorn? 2 years? 1 years?, No. "6 Months" Mensa Brands is India's fastest unicorn which become a 🦄 in 6 Months. What it does Mensa Brands, India's e-commerce unicorn, specializes in scaling digital-first br

Nike vs. Reebok vs. Indian Brands: Celebrity Endorsement Showdown. 1. Brand Philosophy : -Nike: "Just Do It" → Aligns with global icons (e.g., Michael Jordan, Serena Williams). -Reebok: "Be More Human" → Focuses on fitness influencers (e.g., CrossFi

Reliance is bringing back a BANNED Chinese company to India! Here’s how they did it: Reliance has tried launching its own fast fashion chains—Azorte, Yousta, and Reliance Trends. But none really took off.So this time, they pulled a different move. I

"Nokia's Iphone Killer helped kill itself " Billions To Bankruptcy #2 Most Selling Mobile phone to Failure(Nokia) In 1998, Nokia was the fast selling mobile brands globally.Nokia’s profit was about 4 billion in 1999. In 2007 Apple came up with iP

Flipkart's Video Commerce: The Future of Shopping is Watching And it's the CHINA SHEIN Fever! → 75 million users can't be wrong. Flipkart's killing it with video. The big picture: • E-commerce + Video = Retail Revolution • First half of 2024: 75

Kannauj: India’s Forgotten Perfume Capital & The Need for Government Action Kannauj, often called the Grasse of India, has been crafting perfumes for centuries. This small town in Uttar Pradesh is known for its attars, made using the ancient deg bha