On the contrary Tuer 2 can defeat Tier 1 as there's too much concentration in Tier1 cities with quick accessibility. As Tier2 is in growing state if they strategies themselves properly they can position themselves as regular brands as Colgate has done.
0 replies
More like this
Recommendations from Medial
Apple
•
Google • 7m
The Start of Colgate
The Evolution from Soap to Toothpaste
Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant
Part 2 : Colgate’s Entry and Market Strategy in India
Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc
Zomato CEO Deepinder Goyal once stated that the lack of infrastructure in tier 2 cities has paved the way for Zomato's success, as people tend to spend more on food when they have limited options in other areas..
Anyone here(from tier2 cities)feels s
See More
0 replies2 likes
Pranav Alonay
Stealth • 9m
Does anyone know what happened to the app/company BeReal, they were targeting themselves as the alternative for Instagram and was very hyped by the people that it would replace Instagram
Sauna works as well as antidepressants and will help defeat depression In the U.S. scientists for a month they treated people with cognitive behavioral therapy and sessions in the sauna. As a result, 90% of the participants managed to dull the sympto
The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to
Funding should be the last priority for a startup. if you are really passionate, obsessed over your idea. start implementing anything from your idea. Your initial move makes you think it really works. is this a real problem in society or just an unwa
Most people work themselves to the bone hoping for peace after retirement.
But the biggest irony?
They often lose their health, relationships, and passion in that process.
Don't wear working hard as a badge of honour. Use your time wisely to build
See More
0 replies7 likes
Ansh Kadam
Stealth • 4m
One of the best lessons business men or people starting their business can learn from Zomato
At the time when Zomato's stock was not at the height which it is at today, and the sentiment in the market was against such companies they had show through
In Bangalore, engineer Tarun Mehta co-founded Ather Energy to revolutionize electric mobility. Overcoming skepticism, they launched the Ather 450 in 2018, India's first smart electric scooter. Facing challenges of manufacturing and scalability, Tarun