Student| Passionate ... • 16h
In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpaste not in tubes, but in glass jars. They weren't just selling a paste, they were seeding a category. And then genius move came. Colgate copied painters collapsible tubes. Suddenly, brushing felt modern, hygienic, aspirational. Did efforts in marketing. Then World War 1 changed everything. Soldiers were ordered to brush daily, When they came home, Colgate made sure the habit stuck with campaigns. They hijacked a military rule and turned it into culture. By 19's, toothpaste wasn't not luxury anymore. It was essential as soap. Colgate didn't just sell toothpaste. They sold a ritual.
Founder & Editor @ A... • 1y
Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr
See MoreThatmoonemojiguy 🌝 • 4m
When a Brand Name Becomes the Language You don’t search, you Google. You don’t buy adhesive, you grab Fevicol. You don’t ask for toothpaste, you ask for Colgate — even if it’s not Colgate. This is what marketers dream of: Becoming the noun. The act
See MoreLearning to unlearn. • 19d
“Colgate spent crores on Vedshakti… and still lost to Patanjali. Why? Because emotions beat science every single time.” 🧠 People buy with emotion first, justify with logic later. But most Ayurveda brands flip it — shouting ingredients & lab tests,
See MoreWhy do it when AI ca... • 24d
This isn’t tech news anymore — it’s a soap opera. Yesterday, Grok (Musk’s AI) & ChatGPT traded jabs over Musk vs Sam Altman. Then Musk jumped in. Then ChatGPT picked Musk as “more trustworthy.” We’ve entered AI vs AI vs Human… and it’s all playing
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