Student| Passionate ... • 4m
In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpaste not in tubes, but in glass jars. They weren't just selling a paste, they were seeding a category. And then genius move came. Colgate copied painters collapsible tubes. Suddenly, brushing felt modern, hygienic, aspirational. Did efforts in marketing. Then World War 1 changed everything. Soldiers were ordered to brush daily, When they came home, Colgate made sure the habit stuck with campaigns. They hijacked a military rule and turned it into culture. By 19's, toothpaste wasn't not luxury anymore. It was essential as soap. Colgate didn't just sell toothpaste. They sold a ritual.




Founder & Editor @ A... • 1y
Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr
See MoreFounder - Burn Inves... • 4m
India’s GST Rate Cut - What It Means for You From this September 22 the government is making some big changes in GST instead of too many tax slabs now there will mostly be two rates 5%, 18% and for luxury stuff a new 40% rate for common people this
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