Student| Passionate ...ย โขย 1m
In 1800s, brushing teeth wasn't even a thing. Back then Oral Care meant chalk, brick dust, even charcoal. No one thought brushing was essential. then a soap spotted and candle company 'Colgate' spotted the gap. In 1873, it dropped its first toothpaste not in tubes, but in glass jars. They weren't just selling a paste, they were seeding a category. And then genius move came. Colgate copied painters collapsible tubes. Suddenly, brushing felt modern, hygienic, aspirational. Did efforts in marketing. Then World War 1 changed everything. Soldiers were ordered to brush daily, When they came home, Colgate made sure the habit stuck with campaigns. They hijacked a military rule and turned it into culture. By 19's, toothpaste wasn't not luxury anymore. It was essential as soap. Colgate didn't just sell toothpaste. They sold a ritual.
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The Start of Colgate The Evolution from Soap to Toothpaste Colgate was established in 1806 in New York City by William Colgate. Initially, the company was into selling soaps, candles, and starch. However, in 1873, Colgate embarked on a significant
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Why we use "Colgate" instead of "Toothpaste" ? Colgate company has the best marketing strategy. Since my childhood while watching television, mostly Colgate advertisement were shown. Every channel has a deal with Colgate company for showing their pr
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Part 2 : Colgateโs Entry and Market Strategy in India Colgate entered India in 1937 with a clear goal: to dominate the oral care market. They distinguished themselves by deeply understanding Indian consumers and their preferences. Colgate introduc
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Every day, hundreds of people are saying โ โIโm done brushing with poison.โ This isnโt just a toothpaste launch. Itโs a revolution inside your bathroom. Welcome to MaxiTooth Nation. ๐ฟ Clean ingredients โก Real whitening ๐ Zero bathroom-cleaner ch
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OUT OF THE BOX MARKETING! (Colgate) EP-3 It's 1950, and Colgate is planning to improve its sales and they're discussing several strategies for this. Everyone proposed their own suggestions, but a bright guy suggested, "Let us make the hole bigger.
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"How many of you have actually read the โDirections for Useโ on your toothpaste tube? Yes, you heard that right โ most toothpaste brands include a section that tells you exactly how to use itโฆ and what to avoid. Surprised?" check your toothpaste and
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part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India
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They told us โItโs just toothpaste.โ We said, โThen why does it share ingredients with toilet cleaner?โ๐ Meet MaxiTooth โ the paste that doesnโt belong under your sink. Real clean. Real care. โน99 pre-booking. No poison, no drama โ just brilliance.
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You brush twice a dayโฆwith what though?๐ชฅ๐ Most of us trust our toothpaste without ever checking whatโs inside it. If you actually read the ingredients, half of them sound like they belong in your bathroom cabinet โ not your mouth๐ฌ Itโs 2025 โ ti
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